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GenAI and the Consumer Purchase Journey
How Payment Providers Can Use GenAI to Personalize and Accelerate Commerce
Generative AI (genAI) tech can personalize marketing offers and virtual assistants while improving customer checkout. Payment providers looking to bring their own tools to market should closely watch early movers and assess their revenue-generating opportunities.
Key Question: How can genAI-powered tools affect the consumer purchase journey and provide opportunities for payment providers?
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Key Stat: Consumers worldwide crave personalized product recommendations and services, as well as a frictionless payment experience, per a Q2 2023 Klarna survey. GenAI can help payment providers meet demand in both areas.
authors
David Morris
Contributors
- Suzy Davidkhanian
- Carina Perkins
- Senior Analyst
- Yoram Wurmser
- Principal Analyst
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