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About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →GenAI Search Advertising Trends 2025
Consumer Adoption Lags Platform Advancements
Table of Contents
Executive Summary
Advertisers must hurry up and wait for genAI to revolutionize search
Consumer search behaviors are evolving around genAI search, but slower than anticipated
Paid opportunities in genAI search are still nascent, with limited insight into performance impact
The lines are blurring between genAI search and everything else
Implications for marketers
Sources
Media Gallery
About This Report
GenAI search is gaining traction, but not all consumers are seeking out the conversational experiences that will eventually disrupt the search ad market.
Table of Contents
Executive Summary
Advertisers must hurry up and wait for genAI to revolutionize search
Consumer search behaviors are evolving around genAI search, but slower than anticipated
Paid opportunities in genAI search are still nascent, with limited insight into performance impact
The lines are blurring between genAI search and everything else
Implications for marketers
Sources
Media Gallery
The days of Google as consumers’ only search destination are long gone. As Google incorporates genAI into its legacy search experience, a new set of genAI-first competitors is gaining steam. Marketers are caught in a tug of war between the search landscape of today and prospects of tomorrow.
Key Question: How is genAI reshaping the search ad market?
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Key Stat: AI search ad spending will double between 2025 and 2026 and top $25 billion by 2029.
This report can help you:
- Develop media strategy and allocate budget for campaigns (brands and agencies)
- Showcase opportunities to customers and develop go-to-market strategy (agencies, media platforms, and solution providers)
authors
Evelyn Mitchell-Wolf
Contributors
- Jacob Bourne
- Analyst
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Vivian Dong
- Forecasting Analyst
- Madan Kumar
- Copy Editor
- Na Li
- Director, Primary Research
- Jennifer Pearson
- VP, Research
- Andrew Spink
- Senior Forecasting Analyst
- Julia Woolever
- Yoram Wurmser
- Principal Analyst
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