Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
GenAI and Social Media Marketing
How the Tech Is—and Isn’t—Transforming Strategies
Time-strapped social media marketers are using generative AI (genAI) to assist with various tasks, including brainstorming, data analysis, and storyboarding. But the tech faces potential problems and limitations, and human assistance and guidance remain key.
Key Question: How can marketers use genAI in their social media content creation practices, strategies, and workflows?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: More than half (54.6%) of companies using genAI for content creation use it for social media, per the Fall 2023 CMO Survey.
authors
Minda Smiley
Contributors
- Jasmine Enberg
- Principal Analyst
- Chris Keating
- Director, Research
- Tracy Tang
- Senior Researcher
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com