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GenAI User Forecast 2024
Almost 2 Years After Its Explosive Public Debut, Is GenAI Evolving From Hype to Habit?
As generative AI (genAI) reshapes how businesses and consumers use digital technologies, the shift also has implications for the advertising industry. The number of genAI users is expected to reach 100 million in 2024, even as growth slows from 2023's blistering pace.
Key Question: How can advertisers leverage the potential of genAI while adapting to its influence on consumer behavior and brand awareness?
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Key Stat: GenAI users in the US grew from 7.8 million in 2022 to 77.8 million in 2023, representing a nearly 900% growth rate. The growth rate is now moderating but remains strong, positioning the technology’s user base as a significant market force by 2026.
authors
Jacob Bourne
Contributors
- Iwona Drapala
- Senior Forecasting Analyst
- Chris Keating
- Director, Research
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Yoram Wurmser
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