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Learn More →GenAI User Forecast 2025
GenAI Goes Mainstream as a Foundational Technology for the Digital Marketplace
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Table of Contents
Executive Summary
The AI gold rush shifts from boom to steady growth
Search and work dominate the use case landscape
Tech titans clash in the battle for AI dominance
Implications for marketers
Sources
Media Gallery
About This Report
GenAI will reach about 51% of US internet users by 2029 as growth stabilizes, with search dominating use cases and Gen Z leading adoption. Amid rising competition from Google and others, ChatGPT will maintain dominance. Brands must adapt to AI-mediated customer relationships.
Table of Contents
Executive Summary
The AI gold rush shifts from boom to steady growth
Search and work dominate the use case landscape
Tech titans clash in the battle for AI dominance
Implications for marketers
Sources
Media Gallery
GenAI is shifting from explosive growth to mainstream adoption, with about 163 million users expected in the US by 2029. Younger demographics lead adoption as search behaviors evolve and platform battles move into new territory.
Key Question: How is the rapid adoption of genAI reshaping consumer-brand interaction?
Key Stat: GenAI's rocket-ship trajectory will level off from 9.8% to 5.8% in yearly gains between 2026 and 2029, respectively.
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authors
Jacob Bourne
Contributors
- Vladimir de Leon
- Chart Editor
- Eleni Digalaki
- Delfina Huergo Bensadon
- Madan Kumar
- Copy Editor
- Wendy Malloy
- Director, Reports Editor
- Oscar Orozco
- Senior Director, Forecasting
- Carina Lamb
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Yoram Wurmser
- Principal Analyst
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