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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Learn More →Generational Attitudes Toward Digital Advertising 2025
Generations Align on Ad Discovery, While Reactions to Intrusive Ads and AI Labels Vary
About This Report
From short-form videos to AI-driven targeting, this report reveals how each generation assesses digital ads and whether they act upon them.
Find out how consumers across generations see, trust, and react to digital ads—and what marketers need to know about short-form video, shoppable content, and AI-powered advertising in 2025.
This deck covers:
- Where different generations see ads the most
- Perceptions of intrusiveness of different ad types among generations
- Attitudes toward AI use in ad development among generations
authors
Paola Flores-Marquez
Contributors
- Eleni Digalaki
- Donte Gibson
- Senior Charts Editor
- Na Li
- Director, Primary Research
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Naomi Rebuelta
- Copy Editor
- Heather Sprung
- Senior Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Max Willens
- Yoram Wurmser
- Principal Analyst
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