Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →For Gen Z, a streaming subscription is a one-show commitment
Most employees using AI are saving less than half a workday per week
Gap’s chief entertainment officer must deliver more than viral moments
LendingTree earnings hint at the future of shopping for financial products
OpenAI announces ChatGPT tools for financial services
JPMorgan sports app deal brings financial education to Gen Z
How last year's creator trends are already changing this year's strategies
Commerce media lessons from Sallie’s new education network
OpenAI’s GPT-5.4 sharpens enterprise AI race
Can Quince outgrow its copycat roots?
About
Generative AI Chatbots in Social Media
What to Know About Snap’s My AI, TikTok’s Tako, and Other ChatGPT-Style Search Tools
Report Snapshot
The generative AI (genAI) goldrush has arrived at an opportune time for social advertisers: Social search is ramping up, and genAI-powered chatbots could eventually augment ad strategies. But they could also exacerbate many of social media’s existing problems, like privacy concerns and low trust.
Key Question: What do genAI-powered chatbots mean for search habits and advertising on social media?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Fewer than 25% of US adults trust how genAI is being used in social media, per January 2023 data from Big Village.
authors
Jasmine Enberg
Contributors
- Chris Keating
- Director, Research
- Jennifer Merritt
- Vice President, Content
- Debra Aho Williamson
- Principal Analyst
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com