Generative AI (genAI) has started to upend long-established business models in publishing. Generative search threatens to reduce referral traffic, while made-for-advertising (MFA) content farms flood the online space with low-quality or downright false content generated by AI. On the other hand, publishers can use the same technology to improve their content, marketing, and monetization.

Key Question: How can publishers turn genAI from a threat into an asset?

Key Stat: Over 80% of US consumers believe that media publications should indicate whether AI generated content.