There is more that unites than divides consumers around the globe when it comes to their creator content consumption and shopping habits. That’s good news for brands and retailers as they look to expand to international markets or localize global campaigns. Our survey with impact.com reveals how creators, influencers, and key opinion leaders (KOLs) are shaping the path to purchase in eight key markets.

This deck covers:

• How consumers are engaging with creator content
• The role creators play in product discovery and research
• How consumers are making purchases from creator content

This deck can help you:

• Develop media strategy and develop go-to-market strategy (brands and agencies)
• Develop commerce strategy (brands and retailers)