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Learn More →Global Shopper Survey 2025
Exclusive Data on Consumer Habits and the Evolving Path to Purchase
About This Report
In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.
Global shopping habits are evolving fast—and the pace changes by region, and in some cases, by country. Exclusive data from our survey with ESW of shoppers in 18 countries will help retailers and brands navigate these complex waters.
This deck will explore our survey data and insights to help retailers and brands:
- Identify how and where shoppers are spending money online, and how that’s likely to change in 2025.
- Explain how the path to purchase is evolving and the factors most important for shoppers when deciding to buy online.
- Provide insights into how brands and retailers should react to likely changes in customer behavior in 2025.
authors
Carina Perkins
Contributors
- Suzy Davidkhanian
- VP, Content
- Blake Droesch
- Donte Gibson
- Senior Charts Editor
- Na Li
- Director, Primary Research
- Wendy Malloy
- Director, Reports Editor
- Jennifer Pearson
- VP, Research
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
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