The news: Google is pushing back against claims that it runs a monopoly in its second trial with the Justice Department this year. In a filing this week, the company argued that its ad tech isn’t monopolistic because publishers are free to sell ad space using platforms other than its own Ad Exchange (AdX).

Google maintains that publishers have the flexibility to integrate Google Ad Manager (GAM) with other ad tech services, claiming that publishers can use GAM with non-Google platforms, such as Amazon’s header-bidding system or Open Bidding, which links to over 100 competing exchanges.
Google argues that GAM can function independently of AdX, and publishers can technically choose not to use AdX with GAM.

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