The news: Quick commerce startup Gopuff raised $250 million at an $8.5 billion valuation—a significant downgrade from the $15 billion it commanded four years ago.

The money will go toward investments in AI, customer experience, and infrastructure, the company said.

Zoom in: While Gopuff’s prospects are significantly less rosy than they were during the rapid-delivery boom, it claims to be in the “strongest financial position in company history,” with record revenues and continued growth for its core businesses.

To get to that point, Gopuff has forged partnerships with as many companies as possible, a strategy that has broadened its audience and the appeal of its advertising platform.

• The startup is powering ultra-fast delivery for Amazon in the UK and has a deal with Starbucks to fulfill US coffee and food orders 24/7 in as little as 15 minutes.
• More recently, Gopuff teamed up with social app Fizz to offer college students access to quick food and grocery deliveries.
• Earlier this year, Gopuff partnered with Disney on shoppable ads that allow CTV viewers to order snacks, sweets, and drinks for delivery by scanning a QR code.

Our take: Quick commerce’s share of online food spending has fallen considerably over the past year. While 7% of US digital buyers reported making a food or beverage purchase from a quick commerce company like Gopuff in December 2024, that share has more than halved since then: Just 3.1% reported doing the same in August 2025, per surveys conducted by Bizrate Insights for EMARKETER.

As one of the few remaining players in the space, Gopuff is well-positioned to scoop up most of that spending. But growth will depend on its ability to convince more consumers of the value of rapid delivery—and on whether it can keep DoorDash and Uber Eats from encroaching on its business.