The forecast: Healthcare and pharma ad spending in the US will reach $30.59 billion in 2024, up 5% YoY, according to our freshly updated EMARKETER projections.

• Our annual ad spending forecasts by industry included breakouts for both traditional (e.g., linear TV, radio, print) and digital media.

Editor’s Note: This article pulls insights from our recently published US Healthcare and Pharma Ad Spending 2024 report.