The trend: Healthcare providers with growing revenues are increasing their marketing budgets across a range of digital channels, according to a September 2024 Tebra survey. Tebra polled 260 healthcare marketers and business professionals working at health systems and medical clinics.

All respondents’ organizations are experiencing “hypergrowth”—defined by Tebra as having a compound annual growth rate of 40% or greater. Survey respondents grew their revenues by an average of 49% in the past year.

Where marketing dollars are going: Nearly two-thirds (62%) of hypergrowth healthcare providers increased their marketing budgets this year, with an average spike of 18%.