The news: Hershey is acquiring snack brand LesserEvil for about $750 million, per The Wall Street Journal. The deal’s value could rise if LesserEvil hits certain performance targets.

LesserEvil, known for its simple ingredients and minimally processed snacks like Funyon-style Moonions and avocado oil popcorn, brings a better-for-you spin to Hershey’s portfolio.

Why it matters: With cocoa prices still soaring due to poor harvests in West Africa, Hershey is diversifying beyond chocolate. The move builds on recent acquisitions—including Sour Strips, a sour candy brand with a strong social media following, and salty snacks like Dot’s Homestyle Pretzels and Pirate’s Booty.