Key stat: One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes, according to a July survey from Omnisend and Cint.

Beyond the chart:

• Over a third (35%) of US adults will spend less overall in holiday shopping this year due to tariffs/price increases, per an August 2025 survey from Radial and Dynata.
• For holiday shoppers looking for tech products and services, rising prices and tariffs are the top concern (52%) this year, according to August 2025 data from CNET.

Use this chart: Retailers and marketers can use this chart as guidance to highlight domestic shipping speed and reliability in holiday promotions and to adjust pricing and inventory strategies to address early-bird shoppers. Retailers can also reassess reliance on international suppliers or be transparent with customers about potential delays or fees.

Related EMARKETER reports:

• Holiday Shopping 2025 (EMARKETER subscription required)
• US Ecommerce Forecast 2025 (EMARKETER subscription required)

Methodology: Data is from a September 2025 Omnisend survey conducted by Cint. 4,000+ adults ages 18+ in Australia, Canada, the UK, and the US were surveyed online by Cint during July 2025. Quotas were placed on age, gender, and place of residence to achieve a nationally representative sample among users. The distribution of respondents was: Australia n=1,074, Canada n=1,047, UK n=1,037, and US n=1,225.