The news: While many US financial institutions (FIs) have shuttered branches, some are strategically expanding their brick-and-mortar presence as a differentiator. 

FIs that want to improve their remaining branches for better customer experience can follow some best practices highlighted by ATM Marketplace:

• Removing barriers: Shift away from traditional teller lines and create open, interactive spaces. Or create a new type of space that feels less formal, like Capital One’s coffee shops.