AI has boosted marketing speed but eroded trust. This report examines how CMOs are reducing fatigue among teams and buyers by emphasizing human creativity, clear purpose, and quality over quantity to rebuild confidence in AI-driven marketing.

Key Question: How can CMOs overcome AI fatigue among buyers and teams to rebuild trust and drive performance?

Key Stat: In the US and the UK, 46% of marketing and sales professionals say AI somewhat increases their department’s revenues.