The news: Delaware-based regional bank WSFS Bank has teamed up with Greenlight Financial Technology on a financial education solution for kids, teens, and families, per a press release.

The details: WSFS customers can now access Greenlight’s family finance app at no cost, helping young users develop positive money habits. The app includes a debit card and tools for kids to learn earning, saving, and spending with parental oversight, plus an in-app financial literacy game, Greenlight Level Up.

The strategy: Gen Alphans are adept young banking customers.