The news: Tech company Hewlett Packard (HP) is reportedly pitching HP Media Network, an ad network focused on laptop-targeted ads and desktop streaming, per Adweek.
- HP Media Network will sell ads that show up on HP computers and apps, and will promote its first-party data to give adtech firms access to offsite ads. The company’s ad products will also offer placements in social and email campaigns, per the pitch deck seen by Adweek.
- HP also plans to debut a free ad-supported TV service, which will provide audio, on-demand video, and other content. Ad types will include pause, carousel, and in-stream ads.
- Ads can target specific device data based on when users access their laptop, common apps they interact with, purchase history, location, and email address.
The trend: HP isn’t the only company going all-in on ads.
- Messaging platform Discord dove into advertising last year after being staunchly ad-averse for years, and has recently made moves to expand its ad ambitions.
- Satellite radio company SiriusXM is also looking to build its offerings by introducing a low-cost ad-supported tier in a bid to compete with digital audio platforms like Spotify—but is still working on proving its value to brands.
- PayPal debuted PayPal Ads in October, capitalizing on its massive user base and following a larger trend of other financial services like Chase launching financial media networks.