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Learn More →In-Game Advertising 2023
Brands Eye Opportunities as Mobile Rebounds and New Platforms Open Up
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Table of Contents
Report Snapshot
Mobile still dominates the in-game ad landscape, but big changes are afoot.
Mobile game advertising continues to grow despite headwinds.
Privacy rules have permanently changed the in-game ad ecosystem.
King expands its lead in advertising revenues.
Advertising in console games—and elsewhere—is set to rise.
Gamers prefer relevant and realistic ads.
How should brands, agencies, and ecommerce players take advantage of new ad formats?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.
Table of Contents
Report Snapshot
Mobile still dominates the in-game ad landscape, but big changes are afoot.
Mobile game advertising continues to grow despite headwinds.
Privacy rules have permanently changed the in-game ad ecosystem.
King expands its lead in advertising revenues.
Advertising in console games—and elsewhere—is set to rise.
Gamers prefer relevant and realistic ads.
How should brands, agencies, and ecommerce players take advantage of new ad formats?
Insider Intelligence Interviews
Sources
Media Gallery
Report Snapshot
The 184.6 million gamers in the US represent a sizable and largely untapped audience for brands. Most in-game ads promote installs of other mobile games, but new formats could entice more brands and create programmatic solutions in PCs, consoles, and eventually other platforms.
Key Question: What are in-game advertising’s big trends right now, and how can brands take advantage?
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KEY STAT: Mobile games attract only 3.9% of mobile ad revenues compared with 10.6% of time spent.
authors
Yoram Wurmser
Contributors
- Ross Benes
- Senior Analyst
- Jennifer Jhun
- Research Director, International and Special Projects
- Chris Keating
- Director, Research
- Jessica Lis
- Analyst, Technology
- Andrew Spink
- Forecasting Analyst
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