Key stat: 40.6% of US adults have researched a product or company after encountering an ad for it in-store, according to March 2025 data from Placer.ai and EMARKETER.

Beyond the chart:

• Three-quarters (75.5%) of US agency and brand marketers believe in-store ads with a discount, sale, or special offer are the most effective at catching consumers’ attention, per the same data.
• But that attention can often lead to action—53.9% of US adults say a discount, coupon, or special offer is the top way to entice them to purchase a product they didn’t want to buy on that shopping trip, according to Placer.ai and EMARKETER.

Use this chart: Treat in-store ads as the spark—not the sale. Prioritize QR codes, product demos, or digital signage that drives mobile search or retargeting. To convert attention into action, lead with value.

Related EMARKETER reports:

• US Retail Technology 2024 (EMARKETER subscription required)
• Retail Media Forecast Update H1 2025 (EMARKETER subscription required)

Note: Respondents were asked, "Which of the following actions have you taken in the last year after encountering an ad in-store? Select all that apply."

Methodology: Data is from the June 2025 Placer.ai and EMARKETER "Consumer Perceptions Survey." 1,143 US adults ages 18+ were surveyed on March 24, 2025.