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Industry KPI data shows Amazon gained digital traffic amid February boycott

Article by Karen Jacobs  |  Mar 21, 2025
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Industry KPI data shows Amazon gained digital traffic amid February boycott
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Retail Performance Metrics
Retail Sales
Retail Ecommerce Sales
United States

The insight: Amazon weathered the February 28 economic boycott better than rival Walmart and delivery service Instacart, per Industry KPI online traffic data from MikMak.

  • Amazon had a 32% share of online consumer shopping traffic from February 28 to March 2, up from 22.5% on February 27.
  • That performance outshined Walmart, whose traffic share fell from 29.3% on February 27 to 26.9% from February 28 to March 2.

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