The insight: AI could reshape brand safety in native advertising by ensuring ads appear in relevant, risk-free environments while improving engagement, per our Industry KPI data via Taboola. It’s the latest example of AI refining ad targeting processes.

Industrywide data shows fluctuations in native display ad click-through rates (CTR).

• Data revealed Beauty and Technology CTRs increased, possibly due to trends and high-engagement influencer-driven content.