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Influencer Marketing 2023
The Hollywood Strikes Are a Wake-Up Call That Creators Are Bigger Than Social Media
Many marketers, social platforms, and media companies talk a big game when it comes to their creator strategies. But only some fully grasp or take advantage of creators’ influence beyond brand sponsorships on social media. Now the ripple effect of the Hollywood strikes on the creator economy will force more companies to walk the talk.
Key Question: How should marketers, social platforms, and media companies adjust their strategies as the power of the creator economy grows?
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KEY STAT: Spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending will—and it will remain ahead through 2025.
authors
Jasmine Enberg
Contributors
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Paul Verna
- Principal Analyst
- Debra Aho Williamson
- Principal Analyst
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