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Influencer marketing sees steady adoption and room for growth

Article by Sara Lebow  |  Jan 20, 2022
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Influencer marketing sees steady adoption and room for growth
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Social Media Marketing
Influencer Marketing
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.

Beyond the chart: Collectively, those partnerships will cost marketers a whopping $4.14 billion, but it’s pocket change compared with the nearly $240 billion going toward digital advertising overall in 2022.

US Marketers Who Use Influencer Marketing, 2020-2025 (% of total marketers)
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