Japan’s aging population has contributed to a slower adoption of digital media, ecommerce, and other technologies. While traditional media and offline shopping remain embedded in daily life, digital channels are steadily reshaping consumer behavior.

This deck provides a collection of the most relevant information about:

• Media consumption behavior in Japan
• Digital shopping behaviors in Japan
• How AI will disrupt the consumer journey

This deck can help you:

• Showcase opportunities to customers (agencies, solution providers)
• Determine market sizing (brands, agencies, solution providers)
• Develop commerce strategy (brands, retailers)