As US-imposed trade tariffs begin to take effect, business decision-makers and consumers are grappling with how to prepare—some more than others.

This deck covers:

• The impact of tariffs on retail and ad spending
• How retailers and business leaders are planning for tariffs
• Consumer sentiment and behavior around tariffs

This deck can help you:

• Develop commerce strategy (retailers and brands)
• Develop media strategy (brands and agencies)