The trend: Tech giants like Amazon, Apple, and Netflix are increasingly outbidding traditional studios for marquee intellectual property (IP), reshaping Hollywood’s power structure.

Amazon has secured creative control over the James Bond franchise, positioning itself to expand the iconic spy series with spin-offs and new content, much like Disney has done with Marvel and Star Wars.
Legacy studios, struggling to secure top-tier franchises, have resorted to licensing deals or smaller acquisitions—Disney’s recent acquisition of “Bluey” rights illustrates this shift.

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IP ownership becomes Hollywood’s new battleground

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