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Why Klarna users aren’t flocking to its subscription service

Article by Grace Broadbent  |  Apr 10, 2025
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Why Klarna users aren’t flocking to its subscription service
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Credit & Debit
Mobile Payments
Digital Payments
United States

The news: Klarna Plus averaged 35,000 signups a month in the US during its first year, per a press release.

The buy now, pay later (BNPL) subscription service, which rolled out last January, offers users discounts, exclusive deals, and waived service fees on Klarna’s One Time Card.

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