The path to purchase is evolving as digital marketplaces, social commerce, and AI reshape consumer behavior. Exclusive data from our survey with Livepanel across six countries will help brands and retailers navigate an increasingly fragmented ecommerce landscape.

This deck covers:

Our latest forecasts and demographic trends shaping Latin America’s digital buyer landscape
The key channels and ad formats influencing how digital buyers discover, research, and purchase products
Growth opportunities for brands and retailers as shopping habits shift further online

authors

Matteo Ceurvels

Contributors

Paul Briggs: Principal Analyst

Suzy Davidkhanian: VP, Content

Diego Dell’Orco

Kyndall Krist: Senior Copy Editor

Na Li: Director, Primary Research

Penelope Lin: Director, Data Visualization

Wendy Malloy: Director, Reports Editor

Emma Noyes: Graphic Designer, Data Visualization

Oscar Orozco: Senior Director, Forecasting

Jennifer Pearson: VP, Research

Matt Torpey: Senior Chart Editor

Emman Velasco: Chart Editor

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About

Latin America Digital Shopping Habits 2026

Exclusive Data on the Region’s Evolving Path to Purchase

authors

Matteo Ceurvels

Contributors

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