Retail media in Latin America shows no signs of slowing. Sustained double-digit gains in Brazil and Mexico will turn the region into a retail media hotspot. Mercado Libre stands to benefit most from the channel’s strong growth trajectory.

This deck covers:

• The size of the retail media opportunity for ad buyers and sellers
• Countries and retailers fueling growth
• Insights into the implications of retail media’s rapid ascent

This deck can help you:

• Develop media strategy (brands, agencies)
• Allocate budget for campaigns (brands, agencies)
• Showcase opportunities to customers (agencies, media platforms, solution providers)
• Determine market sizing (agencies, media platforms, solution providers)
• Develop go-to-market strategy (agencies, media platforms, solution providers)