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About
Latin America Retail Media Trends 2024
Unpacking the Region’s $2 Billion Opportunity
Retail media is taking Latin America by storm as advertisers anticipate the cookieless future. With more robust ad formats and solutions emerging, retail media spending will rise to nearly $2 billion in 2024, according to our inaugural forecast.
Key Question: How is retail media advertising changing the paid media mix in Latin America?
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Key Stat: Retail media ad spending in Latin America will triple in size between 2024 and 2028, rising from $1.84 billion to $5.45 billion. At which time, it will represent 15.6% of the region’s digital ad market.
authors
Matteo Ceurvels
Contributors
- Suzy Davidkhanian
- VP, Content
- Sarah Marzano
- Principal Analyst, Retail Media
- Oscar Orozco
- Director, Forecasting
- Jennifer Pearson
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