The news: LinkedIn is proving the power of its ad offerings, delivering promising results from both its Reserved Ads format and video ads.

• Reserved Ads, a format that enables LinkedIn marketers to secure premium placements at the top of users’ feeds, is driving 75% higher dwell time, 88% higher view-through rate, and 99% of forecasted impressions delivered compared with standard, auction-based ads.
• Video posts, meanwhile, receive 20 times more shares, triple the engagement, and 47% higher click-through rates than other post types on LinkedIn, the company said. Ninety-three percent of LinkedIn marketers state that video ads directly improve return on investment.

Why it matters: Advertisers are competing in a majorly crowded digital ad ecosystem, where platforms are vying for budgets and brands struggle to determine where to invest. Up to 81% of B2B ads fail to capture sufficient attention or drive recall, per LinkedIn.

Proving the effectiveness of its various ad formats gives LinkedIn a leg up—and advertisers an incentive to take advantage.