The news: LinkedIn introduced a suite of new insights tools for content creators, and locked some existing features behind Premium subscriptions.

• LinkedIn users can now track how many followers and profile views individual posts generate.
• They can also view how many clicks on custom buttons—which can direct to outside links like online stores or newsletters—each post gained.

Feature removal: LinkedIn also removed its hyperlink function, which let users embed links directly on their profiles.

Users can now only link out using custom buttons, which are only available for LinkedIn Premium subscribers. That could drive more Premium signups but hurt standard users’ ability to share external resources freely.

Optimizing conversions: The activity and insight tools’ focus on button clicks can help creators understand how specific topics are performing and what kind of growth they are driving.

That could be especially useful for LinkedIn influencers, a growing—but-small—user category .

• Influencers working with brands can tailor their content topics and formats to maximize custom button clicks, driving more revenue per post.
• This could also help creators secure new partnerships by maximizing conversions, which are often a top priority for brands.

Bringing in brands: LinkedIn could also bolster its pitch to be a top creator marketing platform and encourage more posting. Only 12% of global creators regularly make content for LinkedIn, compared with 68% for TikTok, 67% for Instagram, and 61% for Facebook.

• While users can improve their content strategies, marketers can get clearer visibility on partnership impacts.
• 53% of B2B brands are increasing their influencer marketing budgets, per TopRank Marketing.

Our take: The new analytics features are a win-win for both marketers and content creators and may encourage more influencers to hop on LinkedIn, now that its insights tools match similar offerings from Meta and TikTok.