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About
LinkedIn Marketing 2024
The B2B Social Platform Is Gaining B2C Interest
LinkedIn is gaining momentum as users flock to it for news, conversation, and insights related to their fields. The company is rolling out new ad formats that are attracting attention, while creators find sponsored content opportunities on the platform. Both B2B and B2C marketers are taking notice.
Key Question: Why is LinkedIn seeing an uptick in users and increased interest from B2C advertisers?
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Key Stat: 70% of marketers thought LinkedIn provided a positive ROI for their company, per an August 2023 Hootsuite survey.
authors
Minda Smiley
Contributors
- Jasmine Enberg
- Vice President and Principal Analyst
- Tracy Tang
- Senior Researcher
- Yoram Wurmser
- Principal Analyst
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