The news: AI ad-tech company LoopMe announced a partnership this week with carbon accounting firm Cedara, furthering its commitment to a sustainable advertising future.

• The partnership will see LoopMe integrating Cedara’s platform to allow brands and agencies to reduce the environmental impact of their advertising, providing carbon emission measurement for campaigns and private marketplaces.
• Integrating allows brands to address their current carbon footprint, supported by placement and delivery optimization to remove high carbon-emitting inventory and promote environmentally friendly campaigns without sacrificing media performance.