The news: Magnite and Dentsu are expanding their partnership in the Europe, Middle East, and Africa (EMEA) region to streamline video and connected TV (CTV) capabilities, per a press release.

The agreement will use Magnite’s SpringServe video platform across markets like the UK and Spain to support Dentsu’s programmatic CTV offering, Total TV.
It will give Dentsu access to data-rich inventory, enabling more precise and scalable premium CTV and media campaigns in its bid to become a leader in the “algorithmic era” of advertising in EMEA.

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Magnite and Dentsu partner to streamline video, CTV in EMEA

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