The news: Sell-side ad company Magnite announced a lawsuit against Google on Tuesday over alleged monopolistic and anticompetitive behavior in ad exchanges that hindered Magnite’s growth, following an April ruling that Google operates an illegal ad tech monopoly.
Magnite’s chief executive Michael Barrett stated that Google “favored its own business over the health of the open web, causing harm to publishers, advertisers, and partners like us.”
String of struggles: April’s ruling—which marked the second time in under a year that a federal court declared Google a monopolist—has caused many competitors to smell blood in the water.
Google is facing a plethora of other legal struggles: Namely, an antitrust lawsuit threatening its ad tech dominance and a ruling from the European Court of Justice requiring Google to pay a €2.4 billion ($2.6 billion) fine for abusing its market dominance. The company is also facing numerous antitrust lawsuits over its data collection practices.
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