The insight: Mango is using AI-generated avatars in place of human models for some of its ad campaigns, CEO Toni Ruiz told Bloomberg, in a move that allows it to speed up content creation and compete more effectively with fast-fashion juggernauts like Zara and H&M.

• The retailer so far launched two campaigns using AI-generated imagery, with both featuring items for teenagers; some of those visuals also live on Mango’s website, alongside a disclaimer disclosing the use of AI.
• Mango is on track to apply the technology to its women’s and men’s offerings, although it is yet to make a final decision.