The news: Ninety-five percent of US professionals use some form of AI in work or their personal lives, per Fortanix’s 2025 State of Data Security in GenAI Report.

Two-thirds of respondents use genAI for work, with 64% accessing AI tools through personal email accounts. Among executives, 74% say they’re under pressure to deploy genAI imminently, and 88% have a budget allocated for genAI.

Why it matters: Marketers and advertisers may benefit from AI implementation when used with careful human oversight, especially for smaller companies competing with larger organizations.