The result: Mercado Libre’s ad business is gaining speed—and shows no signs of slowing. Retail media revenues jumped 59% YoY on a currency-neutral basis in Q2.

What’s fueling growth:

• The launch of its Google Ad Manager integration marks a big step in positioning Mercado Ads as a go-to platform for brand advertisers.
• Search demand held steady, while display and video revenues nearly doubled YoY—albeit from a small base—boosted by the Mercado Play TV app, which debuted at the end of Q1.
• Ad revenues per gross merchandise volume (GMV) rose across all countries, with Argentina narrowing the gap with Brazil and Mexico.