Millennials and Gen Zers want humanless, contactless shopping experiences

The news: Half of Gen Zers and millennials favor shopping methods that let them dodge human interaction, opting for ecommerce, in-store pickup, and self checkout options, per a GoDaddy Consumer Pulse survey.

In contrast, 29% of Gen X and boomers agree with Gen Z and Millennials’ shopping preferences.

Going no contact: Human-avoidant shopping tendencies of Gen Zers and millennials include:

  • 15% of Gen Z and 10% of millennial consumers favor chatting with a chatbot over a human customer service representative.
  • 86% of Gen Z and 76% of millennials place monthly in-store or curbside pickup orders.

Additionally, some Gen Zers and millennials are saying goodbye to physical wallets in favor of digital wallets: 54% of Gen Zers and 41% of Millennials have opted out of purchase because a business didn’t accept digital wallets.

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