Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Most employees using AI are saving less than half a workday per week
Gap’s chief entertainment officer must deliver more than viral moments
LendingTree earnings hint at the future of shopping for financial products
OpenAI announces ChatGPT tools for financial services
JPMorgan sports app deal brings financial education to Gen Z
How last year's creator trends are already changing this year's strategies
Commerce media lessons from Sallie’s new education network
OpenAI’s GPT-5.4 sharpens enterprise AI race
Can Quince outgrow its copycat roots?
A sportswear brand bets on technology to deepen ties with runners
About
Mobile App Users and Monetization 2022
Which Apps Are Winning, and What Does It Mean for Marketers?
Executive Summary
Smartphone users in the US are installing and using fewer apps than they did during the height of the pandemic, but in a greater variety of categories. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.
4 KEY QUESTIONS THIS REPORT WILL ANSWER
- Which apps are people using?
- How are apps monetizing?
- What’s driving these monetization strategies?
- What does this mean for advertisers and marketers?
WHAT’S IN THIS REPORT? A breakdown of our forecast on consumer app usage and spending on in-app purchases (IAPs), and what it means for marketers.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: IAP spending has nearly doubled since 2019.
authors
Yoram Wurmser
Contributors
- Nina Goetzen
- Analyst
- Chris Keating
- Director, Research
- Jessica Lis
- Analyst, Technology
- Peter Newman
- Senior Forecasting Analyst
- Yaffa Wagschal
- Forecasting Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com