The news: Young US adults are increasingly getting news from influencers who are overwhelmingly male and tend to lean right politically, according to a study from Pew Research.

By the numbers: Just over 1in 5 US adults (21%) say they regularly get news from influencers. The rate is significantly higher for adults under 30, at 37%. Influencer news consumption appears to be bipartisan: 21% of Republicans and 20% of Democrats say influencers are a news source.

However, news influencers tend to lean right in the political spectrum. Twenty-seven percent identify as Republican, versus 21% as Democrat. Sixty-three percent of news influencers are men.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

How payment providers should react to OpenAI’s Instant Checkout walkback

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

About

More than 20% of US adults get news from influencers

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries