23% of US adults in 2025 say the healthcare system is in a state of crisis, the highest share recorded this century, according to a December 2025 survey from Gallup News Service West.
52.1% of US consumers say personalized healthcare advertising invades their privacy, according to January 2025 data from StackAdapt and EMARKETER.

Use this chart: Pharma marketers should rethink the overuse of cheerful visuals during side effect disclosures. Consider a more transparent, empathetic approach that aligns tone with messaging—boosting credibility without sacrificing engagement.

Related EMARKETER reports:

Physician Marketing 2025 (EMARKETER subscription required)
US Healthcare and Pharma Ad Spending 2025 (EMARKETER subscription required)

Methodology: Data is from a December 2025 SiriusXM Media "Pharma & Healthcare Soundboard Study." 2,158 US adults aged 18+ from the SiriusXM proprietary panel of listeners were surveyed during November 2025.

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