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Streaming hits 42.6% market share as live sports drive TV viewership

Article by Jeremy Goldman  |  Feb 19, 2025
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Streaming hits 42.6% market share as live sports drive TV viewership
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Video-on-Demand (VOD)
TV
Digital Video
United States

The news: Netflix saw a 7% increase in viewership in January, setting a new platform record with 8.6% of total TV viewing, per Nielsen.

Overall, the measurement firm reported a 5% increase in broadcast TV market share for January 2025, reaching 22.5%, driven by significant viewership for NFL and NCAA games.

  • Cable TV saw a 0.6% increase, capturing 24.4% of the market

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