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Netflix plans push into video podcasts to compete with YouTube

Article by Grace Harmon | Apr 22, 2025

The news: Netflix confirmed a future move into video podcasts as part of its efforts to diversify content and directly compete with YouTube.

On Netflix’s Q1 earnings call, co-CEO Ted Sarandos said that “lines are getting blurry” between podcasts and talk shows and that video podcasts are likely to appear in the near future.
“We want to work with great creators across all kinds of media that consumers love. … As the popularity of video podcasts grows, I suspect you’ll see some of them find their way to Netflix,” Sarandos said.

The company is reportedly exploring deals with popular video podcasters, per Business Insider.

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