Novartis becomes first corporate pharma partner of the NFL

The news: Novartis just inked a deal to become the first corporate pharma partner of the National Football League (NFL).

What the partnership entails: The multi-year sponsorship agreement will position Novartis as the exclusive partner of the NFL’s most prominent health initiatives.

  • This will include strengthening the league’s “Crucial Catch” campaign, which works with the American Cancer Society to promote preventive screenings, particularly in under-resourced communities.
  • Novartis will be the league's presenting partner for the upcoming Health and Safety Summit, where stakeholders discuss player safety improvements. Tech company Zebra Technologies sponsored the event last year.

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