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About
Organic Social Strategies That Work
Brands Prioritize Community-Building, Social Search, and Comments Sections
Social marketers are using organic tactics to build engagement as consumers spend more time in ad-light environments. Community-building, social search, and even commenting will become more important in 2024.
Key Question: How can marketers build effective organic marketing strategies and communities in 2024?
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Key Stat: This year, over a third (36%) of marketers worldwide plan to increase investments in brand-building—which often involves organic tactics—up from 31% in 2023, per WARC.
authors
Minda Smiley
Contributors
- Jasmine Enberg
- Vice President and Principal Analyst
- Tracy Tang
- Senior Researcher
- Yoram Wurmser
- Principal Analyst
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